Wouldn’t it be great to have an assistant who clears all doubts while shopping online? Well, amazon has launched an AI shopping assistant named Rufus. This new AI assistant can answer all shopping-related questions from customers.
Currently, Amazon Rufus is available only to a subset of US customers in the Beta version. Users can access this new AI chatbot through their official Amazon. mobile application.
Let’s understand what is Amazon Rufus? Key Features and Benefits
What is Amazon Rufus?
Amazon Rufus is an AI-powered shopping assistant. According to Amazon, this AI chatbot is trained using the Amazon product catalog and other important information across the web.
Rufus is a constantly evolving AI chatbot. Through the introduction of Rufus Amazon focused on improving product discovery on its platform much better, effortless, and efficient.
Customers can chat with Rufus to clarify shopping-related doubts and to get good product recommendations.
Instead of typing, customers can directly chat with Amazon Rufus. This tool will answer in a comversThus customers will get an improved shopping experience and can save lots of time.
Understandably, the natural language conversation using Amazon Rufus will enhance the customer experience by reducing the complexity of product discovery. Customers can easily clarify any doubt regarding shopping by asking a few questions.
How To Use Amazon Rufus?
Currently, Aamon Rufus Rufus in Beta is available only to a small group of customers in the United States. They will get Rufus through the next Amazon mobile app updation.
Once the app is updated, Customers can access the Amazon Rufus chatbot from the bottom of the screen. Amazon also provides the option to dismiss this AI chatbot. So that the customers can use the traditional search on Amazon mobile application.
What Can You Do With Amazon Rufus?
You can ask Amazon Rufus to get product recommendations based on an event or activity. You just have to ask for what you need for a particular activity like gardening. Rufus will provide the right product categories to find the right product from the list.
The related questions shown on the chatbot will help you make more detailed searches. So, with a few detailed questions, you can find the right product for a particular occasion or activity.
It is difficult to find the right product that suits your unique needs and preferences when there are lots of options available. However, Amazon Rufus can solve this problem by making a detailed comparison of product categories.
You just have to ask the difference between two different types of products. Rufus will give a detailed explanation. Thus, you can find the product that suits your needs.
Just like asking a friend you can request Amazon Rufus to recommend the product for a specific need or event. Rufus can also answer specific questions about a product so that you can understand whether that product can satisfy your needs.
Undoubtedly, these features of Amazon Rufus can help you to make your shopping decisions efficient and faster. You can also expect more features and advancements for Rufus shortly.Â
SEE ALSO – 10 WAYS AI CHATBOTS IMPROVE CUSTOMER EXPERIENCE
Key Features Of Amazon Rufus
- Amazon Rufus can significantly improve your shopping experience by making expert recommendations. As it is trained in Amazon’s catalog and customer reviews Rufus can answer all kinds of customer questions.
- Customers can choose either to speak or type to interact with Amazon Rufus. This AI chatbot will allow follow-up questions so that you can save time and effort. Most importantly you will get the right answers and product suggestions you need. In addition, Rufus shows related questions to further improve user experience.
- The conversational interface of Amazon Rufus will surely make finding the right products effortless by eliminating all the complexity of navigation and searching.
- The detailed information and comparisons will help you to make informed decisions.
- Amazon Rufus can provide customized recommendations based on individual preferences and needs. In addition, this conversational AI can remember all your previous questions so that product searching will become much easier.
Benefits Of Amazon Rufus
- The conversational interface of Amazon Rufus will eliminate the need to use different filters. By asking relevant questions customers will get the right product recommendations. This will help the customers to save both time and effort.
- Trained on vast data of Amazon product catalog, customer views, and other valuable data from the web, Rufus can provide accurate answers to any kind of questions from customers. It can make detailed comparisons, provide excellent product recommendations, show both the pros and cons of a specific product…etc. It will significantly improve customer’s online shopping experience.
- Customers will get customized recommendations based on unique needs and preferences. So, the likelihood of getting the right suggestions and recommendations from Rufus will be much higher.
- Detailed explanations about features, pros and cons, differences between products, and important customer reviews about products will help the customers to make informed online purchases.
- Customers do not have to type they can use voice commands to clarify their doubts and get product recommendations.